Contact
  • Work
  • Ada Health - Brand Refresh
  • Ada Health - Social Media
  • Coca-Cola 8-Bit Game
  • Ada Health - Illustrations
  • MasterCard - UCL app
  • Nespresso - How far will you go?
  • UPC - The End
  • Lidl - Kiss
  • Rom - Bucharest not Budapest
  • Steps Towards Life - print campaign
  • Coca-Cola Share Your Voice
  • Nespresso - How far will you go
  • Nespresso - A musical journey
  • Lidl - You Cook App
  • KFC - Don't Panic, Man
  • Heidi - Never stop searching
  • Nespresso projects 3
  • Nespresso projects
  • Parodontax - print campaign
  • Lidl - Social Grill
  • Compulsive Drawer - book cover
  • Coca-Cola - Share Your Voice
  • Orange Explorer - Virtual Graffiti Exhibition
  • The Viennese Theatre For Children
  • Various Logos
  • Illustrations & Drawings
  • Stella Artois - Le Cinema Anonyme
  • Coffee brand - print ads
  • Works
  • Frufru - fresh pasta to go
  • Pencil vs Digital
  • Anti-Smoking Campaign
  • Clandestino - online radio
  • Romtelecom - print ad illustration
  • Typography illustrations
  • Tv Ads
Vlad Macarie
Contact
  • Work
  • Ada Health - Brand Refresh
  • Ada Health - Social Media
  • Coca-Cola 8-Bit Game
  • Ada Health - Illustrations
  • MasterCard - UCL app
  • Nespresso - How far will you go?
  • UPC - The End
  • Lidl - Kiss
  • Rom - Bucharest not Budapest
  • Steps Towards Life - print campaign
  • Coca-Cola Share Your Voice
  • Nespresso - How far will you go
  • Nespresso - A musical journey
  • Lidl - You Cook App
  • KFC - Don't Panic, Man
  • Heidi - Never stop searching
  • Nespresso projects 3
  • Nespresso projects
  • Parodontax - print campaign
  • Lidl - Social Grill
  • Compulsive Drawer - book cover
  • Coca-Cola - Share Your Voice
  • Orange Explorer - Virtual Graffiti Exhibition
  • The Viennese Theatre For Children
  • Various Logos
  • Illustrations & Drawings
  • Stella Artois - Le Cinema Anonyme
  • Coffee brand - print ads
  • Works
  • Frufru - fresh pasta to go
  • Pencil vs Digital
  • Anti-Smoking Campaign
  • Clandestino - online radio
  • Romtelecom - print ad illustration
  • Typography illustrations
  • Tv Ads

Ada Health - Brand Refresh

Ada Health is a Berlin-based global health company offering an AI-powered symptom assessment platform. As in-house Brand Design Team Lead, I led a brand refresh driven by industry trends and stakeholder feedback. The work included a simplified, accessibility-first color system with new accents and gradient guidelines, a molecule-inspired design element library, updated logo assets, and a new brand pattern and grid system, building a consistent, flexible visual language across all brand touchpoints.
↑Back to Top